In a recent social media post, the co-founder of Binance publicly apologized for a meme that was shared on the company’s account without proper vetting for cultural sensitivity. The meme, posted on X (formerly Twitter), was deemed inappropriate and led to the issuance of a formal apology.
“We sincerely apologize!” tweeted Yi He on June 15, 2024. The co-founder explained that the social media team responsible for the post was new and lacked the necessary cultural background to understand the meme’s significance. This lack of awareness resulted in the image being shared without realizing its potential negative impact.
The company takes full responsibility for the mistake and is dedicated to rectifying the issue. Steps will be taken to ensure that all social media content is thoroughly reviewed in the future to prevent similar incidents from occurring. Binance recognizes the importance of cultural awareness in social media management, especially for a global company like theirs.
Moving forward, Binance aims to improve its training and review processes to avoid any further missteps and maintain respectful and inclusive communication with its audience.