Enjin, a well-known platform specializing in blockchain solutions for the gaming industry, has announced a groundbreaking partnership. The company is teaming up with renowned music artist George Murphy and his band The Rising Sons to make a mark in the realm of real-world assets. As part of this collaboration, Enjin has already sold an impressive 50 million vinyl records.
Enjin Collaborates with George Murphy to Revolutionize Real-World Assets
George Murphy, a highly successful music artist and songwriter, has joined forces with Enjin to impact music lovers and creators worldwide. Together, they are introducing a music vinyl that offers a unique digital experience. Through this venture, Enjin Blockchain showcases its capability as a platform for enabling the integration of real-world assets and digital ownership.
Real-world assets, represented by digital coins, are tied to physical assets. In the case of the vinyl project, Enjin highlights the collaboration between three key players in their ecosystem – George Murphy, The Rising Sons, and the New York Culture Club. The band has contributed their music and intellectual property to the vinyl, while the Culture Club brings cutting-edge fashion technology to enhance the overall experience, particularly at prestigious events like New York Fashion Week. By incorporating NFC chips into items, the Club creates an immersive digital experience for users.
The Collaboration Extends to Artwork and Studio Tracks by George Murphy, Along with NFTs
Another participant in the collaboration is The Squirrel, a NFT comic hosted by NFT.io. Founded by brothers-in-law Kevin and Bob, The Squirrel focuses on hand-drawn art, distinguishing itself from AI-generated content. Their artwork complements the music project and will also lead to the development of a non-fungible token.
The vinyl will feature artwork, studio tracks by The Rising Sons and George Murphy on one side, and live tracks on the other side. Owners can use NFC-enabled phones with the vinyl to verify ownership and unlock a digital experience. Real-world assets empower artists to connect directly with their audience, transcending traditional boundaries in the music industry.