Enjin, the renowned platform specializing in blockchain solutions for the gaming industry, has recently forged an exclusive partnership. The company has joined forces with the acclaimed music artist George Murphy and his band The Rising Sons to make a significant mark in the realm of real-world assets. As part of this collaboration, Enjin has successfully sold over 50 million vinyl records.
Enjin Teams Up with George Murphy to Revolutionize Real-World Assets
George Murphy, a popular music artist and songwriter, has teamed up with Enjin to impact millions of music enthusiasts and creators worldwide. Together, they are introducing a unique music vinyl that offers a digital experience. Through this vinyl, Enjin Blockchain showcases its capabilities as a platform for enabling real-world assets and digital ownership.
Real-world assets, represented by digital coins, symbolize tangible physical assets. According to Enjin, the vinyl project signifies a collaboration between three key players in the Enjin ecosystem. These include the newly joined George Murphy, as well as The Rising Sons, who have contributed their music and intellectual property to the vinyl.
The second participant is the New York Culture Club, known for its innovative fashion technology and presence at prestigious events like New York Fashion Week. By utilizing NFC chips embedded in items, the club offers an immersive digital experience, as highlighted by Enjin.
The Collaboration Will Feature Artwork and Studio Tracks by George Murphy, along with NFTs
Additionally, The Squirrel, an NFT comic hosted on NFT.io, serves as the third participant in the partnership. Created by brothers-in-law Kevin and Bob, The Squirrel focuses on hand-drawn art, steering clear of artificial intelligence. Their artwork complements the music project, and they are also working on a non-fungible token.
The vinyl will feature artwork, studio tracks by The Rising Sons and George Murphy on one side, and live tracks on the other. Owners can use NFC-enabled phones with the vinyl to verify ownership and unlock a digital experience. Real-world assets empower artists by directly connecting them with their audience, bypassing traditional limitations.