CoinShares has announced a strategic shift for its renowned crypto ETP brand, XBT Provider, which will now operate under the name CoinShares XBT Provider. This rebranding is part of a larger effort to align more closely with the overall strategy of the CoinShares group and signals an upcoming phase of expansion planned for Q3-Q4 of 2024.
The rebranding goes beyond just a name change, representing a deeper integration with the parent company and preparing the brand to introduce new and exciting financial products to the market.
Since its inception in 2015, CoinShares XBT Provider has been a leader in the cryptocurrency investment space in the Nordics. It made history by launching the first Bitcoin-based security on a regulated public exchange, Bitcoin Tracker One ETP. Over the years, it has expanded its offerings to include the world’s first exchange-traded products referencing both bitcoin and ethereum, denominated in SEK and EUR and listed in Stockholm.
Townsend Lansing, Head of Product at CoinShares, highlighted how their ETPs have provided strong exposure to top digital assets like Bitcoin and Ethereum. With a track record of operational excellence spanning almost a decade, CoinShares aims to replicate this success in the Nordic markets by introducing new products that cater to the growing interest in stablecoins and funding options.
The future funds are expected to meet the needs of a new generation of Nordic investors who seek more sophisticated investment structures and greater accessibility.
Following a record financial quarter, CoinShares International, the parent company of the group, has seen significant growth in the Nordics, which was just a portion of the overall company’s trajectory. The acquisition of Valkyrie Funds in the United States has extended their reach and capabilities.
Frank Spiteri, Head of Asset Management, noted the increasing demand for regulated crypto exposure products in Europe and the U.S. The rebranding will serve as a platform for renewed innovation and dedication to the Nordic region.
This strategic move further solidifies CoinShares’ position as the largest digital asset investment firm, known for its transparency and regulatory compliance, as well as its innovative product offerings.
CoinShares remains committed to its role as a leading European fintech company specializing in digital assets, providing a wide range of financial services for corporate, financial, and individual investors.