Chiliz has recently revealed a strategic collaboration with PUML Better Health, an Australian-based company that transforms health and wellness activities into an enjoyable gaming experience.
This groundbreaking partnership is poised to introduce an exclusive ‘Move to Earn’ approach and a fresh aspect of fan health within the Chiliz network, with a focus on inspiring physical activity among sports enthusiasts while involving them in the digital realm.
The inaugural Move to Earn platform on Chiliz Chain
Chiliz teams up with
@pumlhealthio
to provide gamified health, wellness, and Move to Earn opportunities for sports fans
https://t.co/Zz58quFMoJ
— Chiliz – The Sports Blockchain ⚽ (@Chiliz)
July 5, 2024
Chiliz, a frontrunner in blockchain solutions for the sports and entertainment sector, is embracing the rising trend of gamified health in its most recent endeavor with PUML Better Health.
This partnership will empower sports fans to earn incentives in a manner that advocates for a healthy lifestyle and enriches their interaction with their beloved sports communities. By merging fans’ physical activities with the rewarding systems of the blockchain, Chiliz is reshaping fan engagement in the sports industry.
Enhancing Fan Engagement Through Health and Wellness
This alliance introduces several inventive features designed to motivate the Chiliz community to embrace healthier lifestyles while enhancing their fan journey. Users can now sync their wearable devices with the PUML Better Health app and kickstart their PUML earnings, the platform’s in-game currency, by completing daily health and fitness challenges.
These challenges vary from hitting step goals to partaking in team and distance challenges, which can be further incentivized by maintaining a minimum balance of 100 CHZ in their PUML self-custody wallet.
Additionally, the integration presents token-gated challenges that inject a competitive edge into everyday fitness routines. By necessitating CHZ or Fan Tokens to access specific health challenges, Chiliz and PUML Better Health are nurturing a community that merges fitness with fan allegiance, resulting in a more immersive and interactive fan involvement. This strategy not only encourages physical activity but also bolsters the communal bonds within the Chiliz ecosystem.
Striving Towards a Healthier Fan Community
The ‘Move to Earn’ feature serves as a cornerstone of this partnership. By enabling GPS tracking, members can accumulate PUML coins by simply going for a run or a walk, with the initial daily physical activity earning rewards. This initiative aligns with the broader movement across the technology and wellness sectors to blend healthy habits into the digital and virtual experience landscapes, notably within community-driven platforms.
Alexandre Dreyfus, CEO of Chiliz, underscored the commitment to ongoing innovation and the enhancement of fan involvement through such collaborations. Damien King, CEO and Founder of PUML Better Health, echoed this sentiment, expressing enthusiasm for introducing gamified health to a wider audience and enriching the SportFi experience. This partnership exemplifies how sports and health can seamlessly merge with technology to nurture a more engaged and healthier community.